Find in-market buyers
The people complaining about your competitor are your warmest list.
A public review is a buyer saying the tool they already pay for is failing them, with their name and their employer attached. Reechee finds those people, then finds the rest of the committee around them.
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The intent problem
Intent data tells you a category is warm. It never tells you who is unhappy.
Most intent tools infer interest from behaviour: pages visited, topics researched, ads clicked. It is a guess assembled out of anonymous traffic, and by the time the score is strong enough for a rep to act on, the account is usually already talking to somebody.
A review is not an inference. It is a signed statement.
Someone sat down, named the product they use, described what it does badly, and published it under their own name and job title. That is about as direct as a B2B buying signal gets, and it is sitting in plain text on public review sites right now.
The workflow
From a public complaint to a working account
01The complaint
Start from something they chose to publish
Every opportunity begins with a review a competitor's customer wrote themselves. You see what they said, how they rated it and which platform it came from, so you know the objection before you write the first line.
Priya Natarajan
Director of Revenue Operations · Halvorsen Logistics
Daniel Okafor
VP of Sales Operations · Serrano Freight
Kenji Watanabe
IT Systems Manager · Tanaka Precision Tools
Astrid Lindqvist
Head of Ecommerce · Lindqvist Marine
Grace Whitlock
Director of Claims Technology · Whitlock Insurance
02The person
Know who wrote it and where they work
Reviewer name and job title, plus the company behind them: industry, size and location. Contact details are revealed with credits, so you spend them on the accounts you actually want rather than on a list somebody sold you in bulk.
Docusign- Industry
- Freight & logistics
- Size
- 500-1,000
- Location
- Chicago, IL
03The committee
Then find the rest of the people on the decision
The reviewer is rarely the one who signs. Reechee identifies additional decision makers at the same company, economic buyers and technical evaluators among them, with roles and LinkedIn profiles, so you can multi-thread from the first week instead of the third month.
“Pricing has doubled in 12 months with no new features. Support is now 3+ days. We’re evaluating alternatives before renewal.”
- Pricing doubled with no new features
- Support turnaround 3+ days
- Renewal risk - evaluating alternatives
- MRMarcus ReidContracts Manager
- ESElena SorensenHead of Sales Ops
- NHNadia HaddadVP Finance
Why this list converts
What you know before you send anything
Every prospect arrives carrying the three things a bought list never has.
- 01
Timing you did not have to guess
The complaint is dated. You are reaching someone inside the window where they are actively unhappy with what they bought.
- 02
The objection, in their own words
You know what broke, how bad it got and how they described it, before anyone opens a message window.
- 03
The committee, not just the complainer
More names at the same account with their roles attached, so the deal does not end when one frustrated user goes quiet.
Keep reading
The parts of the product this runs on
- Opportunity AlertsThe alert itself: the review, the pain points, the company and the buying committee in one place.
- Personalized outreach at scaleWhat to send once you have the person, drafted from the review they wrote.
- Monitor competitor buying signalsThe watch that produces this list in the first place, across five review platforms.
Build a list out of people who already said what is wrong.
Pick your competitors and see who is unhappy with them right now.
30-day free trial included