📡 Buyer Intent - Reechee

Sign in Subscribe

📡 Buyer Intent

A collection of 15 posts

Editorial line drawing of a speech bubble tucked behind a row of five stars, with solid magenta and beige shapes behind the linework

📡 Buyer Intent

What Is G2 Buyer Intent? A Practical Read on What It Catches and What It Can't

Nine page-view triggers, one account-level blind spot, and the free review data most teams skim past. A practical read on both halves of G2 buyer intent.

Line illustration of a hand picking the one inside-out umbrella from a row of identical closed umbrellas

📡 Buyer Intent

Competitive Displacement: How to Win Your Competitors' Unhappy Customers

Inside: the five switching signals, a five step displacement play with one artifact per step, and the stat showing 1 in 13 negative reviews name a switch.

A minimalist editorial line drawing of a five-pointed star, with one of its five points filled in solid magenta and a warm beige circle floating behind it.

📡 Buyer Intent

How B2B Software Buyers Actually Use Reviews

What 104,257 software reviews show about the few minutes a buyer actually spends on a review page, and where the useful criticism is really hiding.

Editorial doodle of parallel arrows breaking into one path toward a quotation mark

⚡️ Playbooks

How to Turn Competitor Reviews Into a B2B Lead Generation Channel

A competitor's customer just posted exactly why they're unhappy, in public, for anyone to read. Most sales teams have no process for finding it.

The 5th Type of B2B Intent Data: Review-Derived Signal

📡 Buyer Intent

The 5th Type of B2B Intent Data: Review-Derived Signal

31% of B2B buyers now call review platforms their top research source, up from 23% a year ago - that's where the fifth type of intent data comes from.

Editorial doodle of a hand catching a spark from a review and funneling it into action.

⚡️ Playbooks

How to Use Intent Data: 5 Plays That Turn Buyer Signals Into Pipeline

Buying intent data is easy. Acting on it is where most teams stall. Five plays, each with its metric, for turning buyer signals into booked pipeline.

Frustration-Led GTM: Why Competitor Pain Is the Most Underused Go-to-Market Signal

👀 Frustration-Led Growth

Frustration-Led GTM: Why Competitor Pain Is the Most Underused Go-to-Market Signal

A signal-hierarchy framework for B2B GTM teams: where frustration data fits next to intent topics, why it converts higher, and how to wire it in.

Demand Generation vs Lead Generation and Why Your SaaS Needs Both

Demand Generation vs Lead Generation and Why Your SaaS Needs Both

In B2B SaaS, the demand gen vs lead gen argument is mostly semantic. The strategic gap shows up in pipeline reviews. Here's the difference, and why you need both.

The Buyer Intent Funnel, Decoded: What Each Stage Actually Tells You

The Buyer Intent Funnel, Decoded: What Each Stage Actually Tells You

A plain-English breakdown of the four buyer intent stages - and why the bottom-funnel signals nobody is watching are usually the most valuable ones.

An editorial doodle of a person standing in front of a chatbot interface that radiates empty answers

📊 Stats & Benchmarks

The State of B2B Software Buying 2026: 70+ Stats on Buyer Behavior, AI, and the Buying Committee

The canonical Gartner Digital Markets buying-trends reports went homeless in early 2026. Here is the public-data 2026 successor - 70+ verified stats on how B2B software actually gets bought now, with full methodology and source links.

What Is GTM Engineering? What a GTM Engineer Does, Builds, and Earns in 2026

What Is GTM Engineering? What a GTM Engineer Does, Builds, and Earns in 2026

The four layers every GTM engineering system connects, the tools that show up in half of all job postings, and the three rungs to build in order.

Intent Data vs. Contact Data

Intent Data vs. Contact Data: What's the Difference?

Your CRM is full of contacts. Your intent vendor is full of signals. Somehow, your pipeline is still full of dead ends. That disconnect usually starts with a confusion most B2B sales teams carry around without realizing it: treating intent data and contact data as interchangeable. They solve different problems.

What Is Buyer Intent Data

📡 Buyer Intent

What Is B2B Intent Data? The 5 Types of Buyer Intent Data, Compared

A side-by-side table of the five buyer intent data types, the three that never get past the account, and a plain call on which ones a sales team should pay for.

Buying Committee in B2B SaaS

📡 Buyer Intent

What is a Buying Committee in B2B SaaS?

Ever tried closing a B2B SaaS deal and felt like you were negotiating with a small army instead of a person? There's a reason: you're not selling to one person - you're pitching to an entire committee. The average B2B buying decision now involves about

📡 Buyer Intent

Social Listening for SaaS: Understanding the Digital Conversation

Remember when software was sold through lengthy sales meetings and trade show booths? Those days are long gone. Today's SaaS conversations happen everywhere: Twitter threads debating the best project management tools, Reddit discussions about API limitations, LinkedIn posts celebrating successful migrations from one solution to another. These digital