Counted from reviews, October 2026
Common complaints about HubSpot CRM
Reechee read 258 HubSpot CRM reviews published on G2, Capterra and TrustRadius between January 2024 and October 2026. The 9 themes below are ranked by how many reviews raise them, with 25 quotes that link back to the review they came from.
- 2,341
- public HubSpot CRM reviews on file
- Most raised theme
- Scaling costs, tier jumps, and feature paywalls strain SMB budgets
The complaints, ranked
A mention is one review that raises the theme, counted once per review. Recent means published in the three months before the analysis date.
Scaling costs, tier jumps, and feature paywalls strain SMB budgets
“The main downside is pricing as you scale, along with some limitations in customization and reporting. Advanced automation can also take time to set up. It is a great tool overall, but could be more flexible and affordable.”
“I found it very expensive to grow with, which is very bad. HubSpot seems built only for big companies, and small businesses can’t afford it, so we moved to the next tier.”
“The costs have escalated significantly as we've built out functionality, there is a small staff training element but it doesn't even register- primarily cost is the biggest barrier for smaller companies.”
Learning curve, overloaded UI, and adoption burden slow teams down
“It hasn't solved any for us yet and truthfully developed more work and management. I believe this is due to the long learning curves with an extremely lean team, and combat of team members who try to implement the old CRM approach in HubSpot.”
“There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged.”
“I found this to be very hard to navigate and find the information that I was needing at the time.”
Reporting, attribution, and forecasting lack flexibility for advanced revenue analysis
“Reporting isn't great and not as sophisticated”
“The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.”
Integration, sync, and API limitations create workaround-heavy operations
“it can be difficult integrating other software platforms or a little buggy. the template set ups can be a little non-user friendly”
“Salesforce Sync has been a long-standing pain point. Sometimes you encounter limitations that don’t seem logical.”
Advanced customization and automation constraints limit complex workflows
“The ability to create custom rules is limited. In customizing records, the conditional logic needs to be more complex. There's not enough customization in terms of what users can edit and under which conditions.”
“Some automation behaviour is also surprising. Switching on a workflow doesn't enrol records that already match, and the existing ones need a separate manual step.”
“There are also big limitations on the number of workflows you can have, so it's difficult to automate much of our sales and AM process.”
Data hygiene, duplicates, and import management require manual cleanup
“A lot of duplicate contacts, I don’t think it is customizable enough at times”
“managing duplicates can be confusing”
“The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless.”
AI capabilities are perceived as lagging AI-native competitors
“Native AI is still being developed, many CRMs have pioneered into this space. HubSpot CRM's a little behind.”
“We need to see more AI integration. Everyone provides MCP access, and we’d like HubSpot to do the same.”
“AI far behind other tools.”
Helpdesk, support, and onboarding gaps weaken the all-in-one promise
“Helpdesk is something they need to improve”
“The help documentation feels a bit thin; I had to search forums for how to set up custom properties. Also the pricing tiers can get pricey once you hit the 50‑contact limit, and support response times are sometimes slow.”
“Onboarding experience has been horrible. Signed up early December and have not had appropriate onboarding advice. Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes.”
Performance, session, and mobile reliability issues interrupt workflow
“The lag is my one standing complaint. On accounts with heavy histories, moving between associated contacts and deal records, the interface stalls just long enough to break my train of thought while I am preparing for a forecast review.”
“It asks me to authenticate my session very often, which is annoying. I'd suggest some sort of device passkey, where the systems knows it's a trusted device, and therefore will relax the security measures.”
“Mobile app drains battery faster than I'd like when I'm at trade shows all day.”
How these numbers were made
- Source: a sample of 258 of the HubSpot CRM reviews Reechee holds on G2, Capterra and TrustRadius, published between 2 January 2024 and 9 October 2026.
- A theme is a group of complaints about the same thing. A mention is one review that raises it. Counts show how often a theme appears, not how many of HubSpot CRM’s customers experience it.
- Every quote is verbatim and links to the review it came from. Quotes that could not be matched word for word to the original review were left out.
- Reviews are individual accounts. A one-star review and a five-star review count the same for a theme; this page does not rate HubSpot CRM.
- Reechee monitors review sites for B2B sales teams. It is not affiliated with HubSpot CRM. Like many sales teams, Reechee uses some of the tools reviewed here.
HubSpot CRM complaints, in short
What is the most common complaint about HubSpot CRM?
Scaling costs, tier jumps, and feature paywalls strain SMB budgets. It comes up in 88 of the 258 HubSpot CRM reviews Reechee analysed, most recently on 9 October 2026.
Are complaints about HubSpot CRM increasing?
Scaling costs, tier jumps, and feature paywalls strain SMB budgets is the most common complaint, in 88 of the 258 reviews analysed.
Where do these HubSpot CRM complaints come from?
From 258 public reviews on G2, Capterra and TrustRadius published between January 2024 and October 2026. Every quote on this page links to the review it was taken from.
Is this page affiliated with HubSpot CRM?
No. Reechee is a review-monitoring service for sales teams. It does not sell, rate or review HubSpot CRM; this page counts what HubSpot CRM's own reviewers wrote.
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